Preiyal Design Portfolio

Crafting useful, usable and desirable experiences

A research-driven designer with 7 years of experience shaping impactful digital products across consumer marketplaces, telecom, enterprise software, and gaming. I design with purpose, and curiosity. From complex workflows to playful moments, I craft experiences that users understand, enjoy, and remember.

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Airtel Rewards

Engagement driven experiences that grew Airtel's user base. Designed and tested strategic UX experiments on core loyalty program.

27%

increased reward redemptions

Amazon's New World

Led UX design for Amazon's debut console game, creating mechanics and data-driven features that improved player retention and monetization.

100K+

players acquired

One Airtel Membership

Built unified telecom plan experience across mobile, web, and kiosks for 10 million households.

1.75x

higher conversion rate

Superhero Referral Program

Designed referral program connecting small-town India to essential services during Covid-19 pandemic.

43M

users connected

Salesforce's Einstein Prediction Builder

Enhanced AI adoption for low-maturity users, improving task completion by 30% through intuitive UX design.

30%

increased adoption rate

Let's work together!

I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.

Hire Me

Let's work together!

I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.

Hire Me

Let's work together!

I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.

Hire Me

Let's work together!

I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.

Hire Me