Hello, I'm Preiyal!
A product designer who strives to craft useful, usable and desirable user experiences that lie at the confluence of business, technology, and users.

↳ Currently at Amazon Games. Previously at Airtel, Myntra, Salesforce.

↳ Always up for interesting UX and product design opportunities.

skip to the good part, here's my work done between 2019-2024 ↓

Amazon's New World

Game Development Consumer

• Crafting player user experience for their first in-house video game, New World to bring it to Xbox & PlayStation consoles.

• Leading design of early game features (onboarding), in game mechanics(filters, menus) and AI powered features (population control) for both PC and console experience.

Learn More

Airtel's Superhero Program

Telecommunications Consumer

Developing an acquisition program that fostered connectivity for residents of small towns and cities across India amidst Covid-19.
I co-led the research, design, and strategy for this program.

Salesforce's Einstein AI Builder

AI/ML Tools Enterprise Web

Improving adoption rate and enabling AI model building functionality for low AI maturity users. I led a student team, and proposed high-fidelity UX improvements in adherence to Salesforce’s design standards.

One Airtel Plan

Telecommunications Consumer + Enterprise

Building an all-in-one telecom services plan for 10 million Indian households. The mobile, web and kiosk experience increased plan conversion rate and has evolved into today's Airtel Black offering.

Airtel's Rewards & Games

Coming Soon Telecommunications Consumer