Crafting useful, usable and desirable experiences
Crafting useful, usable and desirable experiences
I'm a research-driven designer with 6+ years of experience shaping impactful digital products across consumer marketplaces, telecom, enterprise software, and gaming. I design with purpose, and curiosity. From complex workflows to playful moments, I craft experiences that users understand, enjoy, and remember.
A research-driven designer with 6 years of experience in creating impactful digital products across various spaces - consumer marketplaces, telecommunications, enterprise software, and gaming.
Engagement experiences growing top funnel audience in a telecom app. Conducted rapid growth experiments on core rewards product, boosting rewards redemption rate by 11%.
Engagement experiences growing top funnel audience in a telecom app. Conducted rapid growth experiments on core rewards product, boosting rewards redemption rate by 11%.
Designed seamless onboarding and game mechanics experiences for PC, XBox and PS users, focusing on accessibility and player immersion.
Designed seamless game mechanics attracting 100,000 PC, XBox and PS users, focusing on accessibility and player immersion.
Built an all-in-one telecom plan for 10M households, increasing conversion rates by 1.75x. The mobile, web and kiosk experience has evolved into today's Airtel Black offering.
Built an all-in-one telecom plan for 10M households, increasing conversion rates by 1.75x. The mobile, web and kiosk experience has evolved into today's Airtel Black offering.
Enhanced AI adoption for low-maturity users, improving task completion by 30% through intuitive UX design.
Enhanced AI adoption for low-maturity users, improving task completion by 30% through intuitive UX design.
Designed an acquisition program that fostered connectivity for millions of residents in small towns and cities across India amidst Covid-19.
Designed an acquisition program that fostered connectivity for millions of residents in small towns and cities across India amidst Covid-19.