Crafting useful, usable and desirable experiences
Crafting useful, usable and desirable experiences
Crafting useful, usable and desirable experiences
A research-driven designer with 7 years of experience shaping impactful digital products across consumer marketplaces, telecom, enterprise software, and gaming. I design with purpose, and curiosity. From complex workflows to playful moments, I craft experiences that users understand, enjoy, and remember.
Airtel Rewards
Airtel Rewards
Airtel Rewards
B2C • B2B • Mobile
B2C • B2B • Mobile
B2C • B2B • Mobile
Engagement driven experiences that grew Airtel's user base. Designed and tested strategic UX experiments on loyalty program.
Engagement driven experiences that grew Airtel's user base. Designed and tested strategic UX experiments on loyalty program.
Engagement driven experiences that grew Airtel's user base. Designed and tested strategic UX experiments on loyalty program.
27%
27%
27%
increased reward redemptions
increased reward redemptions
increased reward redemptions
Amazon's New World
Amazon's New World
Amazon's New World
B2C • Console
B2C • Console
B2C • Console
Led UX design for Amazon's debut console game, creating mechanics and data-driven features that improved player retention and monetization.
Led UX design for Amazon's debut console game, creating mechanics and data-driven features that improved player retention and monetization.
Led UX design for Amazon's debut console game, creating mechanics and data-driven features that improved player retention and monetization.
100K+
100K+
100K+
players acquired
players acquired
players acquired
Salesforce's Einstein Prediction Builder
Salesforce's Einstein Prediction Builder
Salesforce's Einstein Prediction Builder
B2B • Web
B2B • Web
B2B • Web
Enhanced AI adoption for low-maturity users, improving task completion by 30% through intuitive UX design.
Enhanced AI adoption for low-maturity users, improving task completion by 30% through intuitive UX design.
Enhanced AI adoption for low-maturity users, improving task completion by 30% through intuitive UX design.
30%
30%
30%
increased adoption rate
increased adoption rate
increased adoption rate
One Airtel Membership
One Airtel Membership
One Airtel Membership
B2B • B2C • Mobile • Web
B2B • B2C • Mobile • Web
B2B • B2C • Mobile • Web
Built unified telecom plan experience across mobile, web, and kiosks for 10 million households.
Built unified telecom plan experience across mobile, web, and kiosks for 10 million households.
1.75x
1.75x
1.75x
higher conversion rate
higher conversion rate
higher conversion rate
Superhero Referral Program
Superhero Referral Program
Superhero Referral Program
B2C • Mobile
B2C • Mobile
B2C • Mobile
Designed referral program connecting small-town India to essential services during Covid-19 pandemic.
Designed referral program connecting small-town India to essential services during Covid-19 pandemic.
43M
43M
43M
users connected
users connected
users connected
Let's work together!
I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.
Let's work together!
I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.
Let's work together!
I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.
Let's work together!
I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.