Highlights

Highlights

Highlights

Amazon's New World

Amazon's New World

Amazon's New World

B2C • Console

B2C • Console

Led end-to-end design for complex, live-service gaming systems. I shaped progression, monetization, social play, and improved retention for a global player base.

100K+

100K+

players acquired

Salesforce's Einstein Prediction Builder

Salesforce's Einstein Prediction Builder

Salesforce's Einstein Prediction Builder

B2B • Web

B2B • Web

Designed an AI-powered, no-code platform to make prediction workflows understandable for non-technical users. I led a team of designers as an IC lead, shaping the platform’s core canvases, IA, and explainability patterns to drive adoption and trust.

30%

30%

increase in adoption rate

Airtel's Rewards & Loyalty Program

Airtel's Rewards & Loyalty Program
Airtel's Rewards & Loyalty Program

B2C • Mobile

B2C • Mobile

I was the sole growth design lead for Airtel’s consumer platform. Owned engagement systems across rewards, and loyalty for 300M+ subscribers.

I was the sole growth design lead for Airtel’s consumer platform. Owned engagement systems across rewards, and loyalty for 300M+ subscribers.

27%

27%

increase in rewards redemption

Airtel's Referral Program

Airtel's Referral Program
Airtel's Referral Program

B2C • Mobile

B2C • Mobile

Designed referral program connecting small-town India to essential services during Covid-19 pandemic.

Designed referral program connecting small-town India to essential services during Covid-19 pandemic.

43M

43M

users connected

users connected

users connected

Don't just take my word for it…

Don't just take my word for it…

"It's hard to satisfy multiple customers at the same time but Preiyal certainly did it, as both players and designers were enthusiastic about the features and gameplay added as a result of her work."

"It's hard to satisfy multiple customers at the same time but Preiyal certainly did it, as both players and designers were enthusiastic about the features and gameplay added as a result of her work."

Richard

Studio Director, Amazon Games

"Preiyal is an amazing UX designer with strong problem-solving skills and attention to detail. She brings a great attitude towards consumer-centric design and is always looking to improve her skills and help others."

Vincent

UX Manager, Amazon Games

"Preiyal is an amazing UX designer with strong problem-solving skills and attention to detail. She brings a great attitude towards consumer-centric design and is always looking to improve her skills and help others."

Vincent

UX Manager, Amazon Games

Let's work together!

I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.

Hire Me

Let's work together!

I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.

Hire Me

Let's work together!

I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.

Hire Me

Let's work together!

I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.

Hire Me