Real-time contextual guidance for TV
Real-time contextual guidance for TV
Design System • Web • TV
Design System • Web • TV
Led end-to-end design of a contextual hint system adopted across 20+ core user flows. Standardized interactions across web & console
Led end-to-end design of a contextual guidance system adopted across 20+ core user flows. Standardized interactions across web & console
Coming Soon
Viven.ai digital twins
Viven.ai digital twins
AI • 0-1 • Web
Designed AI training flows to turn expert knowledge into scalable digital twins.
Reduced meeting interruptions by 30% and improved async critical information.
Designed AI training flows to turn expert knowledge into scalable digital twins.
Reduced meeting interruptions by 30% and improved async critical information.
Airtel's Reward Program
Airtel's Reward Program
B2C • Growth • Mobile
B2C • Growth • Mobile
I was the sole growth design lead for Airtel’s consumer platform. Increased coupon redemption by 27% across rewards, and loyalty for 300M+ subscribers.
I was the sole growth design lead for Airtel’s consumer platform. Increased coupon redemption by 27% across rewards, and loyalty for 300M+ subscribers.
In-game shops
In-game shops
0-1 Commerce • Web • TV
0-1 Commerce • Web • TV
Owned data-driven monetization and shop in games. Designed browsing & checkout flows, boosting player engagement and purchase rates by 10%.
Owned data-driven monetization and shop in games. Designed browsing & checkout flows, boosting player engagement and purchase rates by 10%.
One Airtel Membership
One Airtel Membership
B2C • Mobile
B2C • Mobile
B2C • Mobile
Led the end-to-end e-commerce funnel of membership & checkout experience for 10M households, improving payment conversion rate by 1.75x
Led the end-to-end e-commerce funnel of membership & checkout experience for 10M households, improving payment conversion rate by 1.75x
Don't just take my word for it…
Don't just take my word for it…
"It's hard to satisfy multiple customers at the same time but Preiyal certainly did it, as both players and designers were enthusiastic about the features and gameplay added as a result of her work."
"It's hard to satisfy multiple customers at the same time but Preiyal certainly did it, as both players and designers were enthusiastic about the features and gameplay added as a result of her work."
Richard
Studio Director, Amazon
Let's work together!
I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.
Let's work together!
I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.
Let's work together!
I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.