Crafting immersive
TV experiences
For the past 2 years, I've been crafting player user experience
for Amazon's first in-house video game, New World, bringing
it to TV(Xbox, PlayStation consoles) and PC.
I've led end-to-end design of early game features including identifying player frustrations, game UX patterns, controller interaction design, and visual specs for UI tech & artists.
Shipped projects from 2023-2024
Case studies coming soon!
Player Login Support
UX engineering
Designed seamless login & social experiences that cut overpopulation handling costs by half.
Onboarding & Character Selection Experience
UX Design
Drove redesign on New World's onboarding, increading DAU engagement of new, and in-game events by 5%
Game Controller Navigation
Interaction Design
Provided multi-modal (controller) interaction design support including physical controls, voice, gestures, and haptics for first time user experience of New world.
Filter, Search & Sort Mechanisms
Design System
Created global UI components for complex game mechanics like leaderboards, crafting, inventory etc.
Microcopy & Tutorials
UX engineering
Led microcopy & UX writing editorial guides across the game.
Character Customization Menus
UX Design
Improved character customization features to allow players to re-edit their appearance for greater avenues of expression.
User Research
Prototyping
Drove user research sessions for core game mechanics like housing menus.
Virtual cursor & magnetism
UX engineering
Provided support on game controller’s cursor design, friction & magnetism in comparison with game industry standards.
